Friction maps

Broad palettes win exploration days; disciplined tiles win Wednesdays before board prep. If every post feels like a redesign, you’re paying exploration tax on execution day.

Operational truth

  1. Establish one readable hierarchy.
  2. Iterate copy—not geometry—once layout locks.
  3. Automate deltas when storefront or roadmap pages change weekly.

Trust boundary

Neither tool signs off on comparative claims—humans still own testimonials, pricing accuracy, and regulated language.