SEO Audit Report — example.com
- Strong technical foundation — HTTPS, sitemap, and schema in good shape
- Meta description is short and missing a clear call-to-action
- Trust signals are solid; individual author bylines would strengthen EEAT
Score breakdown
| Category | Score | Weight |
|---|---|---|
| Technical SEO | 92/100 | 35% |
| On-page SEO | 68/100 | 35% |
| Trust & EEAT | 85/100 | 30% |
| Overall | 78/100 | 100% |
Executive summary
The site has a strong technical base — clean HTTPS, a valid sitemap, and structured data on key templates. On-page SEO is workable but the homepage meta description is below the ideal length and lacks a CTA. Trust is good (legal pages, contact, pricing transparency) with room to add author bios on content.
Top prioritised fixes
High Expand meta description to 150–160 characters with a CTA
Why it matters: Short descriptions waste SERP space and often lower click-through rate.
Fix: Rewrite the homepage meta to ~155 characters and add a line like “Start free — no card required.”
High Add Content-Security-Policy header
Why it matters: Other security headers are present; CSP is the main gap for modern hardening.
Fix: Deploy a restrictive CSP and test in staging before production.
Medium Add visible “last updated” on key landing pages
Why it matters: Freshness signals help users and search engines trust the content.
Fix: Show a human-readable date near the hero or footer on top templates.
Low Audit image alt text site-wide
Why it matters: Decorative images should use alt=""; informative images need descriptive alts.
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